Brand Services
Consulting Fields:
- Brand Strategy
- Brand Communication
- Brand Loyalty
- Customer Experience Design
- Aftersales Excellence
- Brand Strategy
- Brand Communication
- Brand Loyalty
- Customer Experience Design
- Aftersales Excellence
Industry Sectors:
- Insurance
- Financial Services
- Automotive
- Technology
- B2B
- Insurance
- Financial Services
- Automotive
- Technology
- B2B
Signature 5-Phase Method
Discover Mark Sonntag's unique approach to building and managing powerful brands through his signature 5-Phase Method, which covers all aspects of the branding process:
> Brand Discovery:
Independent analysis of the situation and environment, business strategy and opportunities, stakeholders, customers and their pain points, customer journey and experience, and analogue and digital communications.
> Brand Strategy:
Definition of purpose, vision and values, positioning and brand architecture, narrative, community, sales and loyalty principles, planning and legislation.
> Brand Design:
Development of name, logo and corporate design, corporate wording and messaging, CI guidelines and brand bible, appropriate tonality for all media, with particular focus on digital marketing.
> Brand Empowerment:
Building brand communications, designing the customer experience, planning for after-sales excellence, loyalty programmes and technology, creating spaces to meet the brand.
> Brand Protection:
Accompanying implementation processes, monitoring self-similarity, protecting the brand as an external guardian, moderating change processes, acting as a chaperone for the ongoing branding process.