I am a passionate believer that great brands can change the world for the better. As a brand strategist and marketing manager, my motivation is to use great ideas and excellent communication to create brand ecosystems that customers want to join - and stay loyal to.
Branding is a holistic endeavour. It's not just about looks, it's about better customer experiences and a more attractive environment. Branding is the long-term management of the most valuable asset a company can earn: the trust of its customers.
With over 25 years' experience in creative advertising, strategic brand management and targeted brand communications, my goal is to make a difference that supports sustainable growth. By ensuring that brand messages remain consistent and relevant, yet individualised, every customer contact contributes to the brand.
Here are some examples of my work.
Biometric
> APAC expansion (ideation, strategy, initiation, facilitation)
> Significant role in go-to-market and commercial success
> Developed brand strategy and established various product and corporate brands (CI rules, group identity, corporate positioning, architecture with subsidiaries, network of excellence)
> Development of the PR strategy (positioning, statements, text modules)
> Coordination and implementation of public relations (TV reports, LinkedIn posts, PR ads)
> Successful organisation of corporate events
> Creation of a wide range of communication media
> Website development
> Support in finding and acquiring investors (development of storylines and arguments, development of brochures and investor materials, discussion of strategies and tactics, personal support)
> Significant role in go-to-market and commercial success
> Developed brand strategy and established various product and corporate brands (CI rules, group identity, corporate positioning, architecture with subsidiaries, network of excellence)
> Development of the PR strategy (positioning, statements, text modules)
> Coordination and implementation of public relations (TV reports, LinkedIn posts, PR ads)
> Successful organisation of corporate events
> Creation of a wide range of communication media
> Website development
> Support in finding and acquiring investors (development of storylines and arguments, development of brochures and investor materials, discussion of strategies and tactics, personal support)
BMW
> Implementation of a digital-first marketing strategy and increased social media activities
> Developed and implemented marketing performance measurement tools
> Implemented catalogue ads as a new advertising channel
> Developed corporate strategies for after-sales excellence and brand loyalty
> Developed digital and traditional marketing and advertising campaigns
> Reinvigorated the MINI community with a social media and events strategy
> Conceptualised and managed over 40 events, including BMW's flagship VIP event
> Developed and implemented marketing performance measurement tools
> Implemented catalogue ads as a new advertising channel
> Developed corporate strategies for after-sales excellence and brand loyalty
> Developed digital and traditional marketing and advertising campaigns
> Reinvigorated the MINI community with a social media and events strategy
> Conceptualised and managed over 40 events, including BMW's flagship VIP event
Assurance
> Developed several B2C brands for our clients to market their service products (auto and A&T)
> Developed customer loyalty app for insurance company to manage customer experience
> Developed corporate strategies for customer service excellence and brand loyalty
> Developed digital and traditional marketing and advertising campaigns
> Developed dozens of presentations for major client pitches
> Developed customer loyalty app for insurance company to manage customer experience
> Developed corporate strategies for customer service excellence and brand loyalty
> Developed digital and traditional marketing and advertising campaigns
> Developed dozens of presentations for major client pitches
Centasia
> Automotive marketing for BASF and Konica Minolta
> Managed clients' brands in the Thai market
> Developed high impact sales and marketing tools
> Led transformation to digital marketing
> Managed clients' brands in the Thai market
> Developed high impact sales and marketing tools
> Led transformation to digital marketing
Brandworx
> Developed and implemented cross-cultural marketing solutions for European brands in Thailand
> Created localised advertising campaigns
> Supported the travel industry with media products and marketing concepts
> Created localised advertising campaigns
> Supported the travel industry with media products and marketing concepts
